iShake is an info-tainment company that specializes in lifestyle content delivery via mobile and web-based applications.

The company's focus is helping consumers shake up their normal daily routines by providing them with spontaneous decision-making tools.  These tools, in the form of entertaining and user-friendly software applications, provide consumers with valued content to be used when making decisions as to what they should do, drink, say, wear and buy, as examples.

To build a sense of community among iShake's customers and keep them coming back for more, iShake updates its applications frequently with fresh content, such as seasonal Top 10 ideas and promotions, and it encourages users to submit their own ideas and experiences to share with their peers.